Vika Global | About

Who We Are

We are a team of expert marketing and healthcare professionals with extensive understanding of Indian and global markets. Our expertise is enhanced by three plus decades of global exposure in healthcare, automotive, engineering and IT sectors.

We partner with small and medium size global healthcare product companies to offer a 3600 marketing solution in India. We have a special interest in niche hi-tech medical devices with innovation in design or features. We have an evolved and professional network of doctors and distributors within India. We offer well synergised facilities for

Market Research

Product Marketing

Servicing & Maintenance

Import Managemen

financial Planning

Financial Partnership

Biggest USP is our Knowledge

Our biggest USP is our knowledge. Cumulatively the team is endowed with an in depth understanding of medicine, technology, marketing and finance; and has good domain knowledge about the healthcare industry in India. To ‘Knowledge’ we add the necessary logistical channels to design and implement ‘product-specific’ effective solutions.

Our customers can look forward to some very innovative technology in niche areas. We have tied up with Ellios Bio Tek, France for marketing a range of high quality IVF catheters. We are planning to launch some interesting new technologies in oncology in the near future.

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Derived Insights

Any market will appear like a puzzle to a new entrant. That is because, though all markets respond to some common marketing theories, every market does so in vastly different ways. We unpuzzle the Indian healthcare market for new players from anywhere in the world; which includes new ‘innovative’ product manufacturers in India. Apart from our well-oiled tried and tested marketing mechanisms, it is our insights derived from long years in the market that make the greatest contribution to our solutions.

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IBEF (Indian Brand Equity Foundation) the healthcare industry in India was worth close to $100 billion as of 2015 and is expected to touch $280 billion by 2020.

With several thousand hospitals across the country, of which many offer some of the latest and most complex treatments available in the world; this industry is demanding in terms of quality and quantity of medical services. The rural areas have just about started the process of integrating into the network; and they will see a lot of action along with urban surge for more sophisticated treatments.

Oncology and neurology are areas which are expected to witness big needs and throw up major challenges for the healthcare industry. Apart from the demand for already established treatment technologies, we will see a need for more innovative and more price competitive products to meet market specific niche needs. New treatment technologies like targeted cancer therapies are already helping several doctors to offer more treatment options to patients here.

IVF healthcare industry in India has increased in response to lifestyle changes. Close to 100 centres offer these services in one city alone in Western India. All one and two tier cities have hospitals catering to the need of assisted reproduction. Estimates suggest that assisted reproductive technology (ART), of which IVF and surrogacy services are most common, is a Rs. 3,000-Crore (About USD 450 Million) industry in India.

Connecting new technologies and innovative products to this vastly growing market is an exercise that needs strategies based on in-depth knowledge of the Indian healthcare industry; an area where our assistance will prove invaluable for our product partners.

About Us

Who We Are

Market Research

Product Marketing

Servicing & Maintenance

Import Managemen

financial Planning

Financial Partnership

Biggest USP is our Knowledge

Derived Insights

The Market

IBEF (Indian Brand Equity Foundation) the healthcare industry in India was worth close to $100 billion as of 2015 and is expected to touch $280 billion by 2020.

Our Segments

IVF Oncology

Diabetes

Cardiology

Dental

Our Team

Parag Mulye

Vibhav Katre

Ravindra Katre