Introduction
Over the past fifty years, the Indian pharmaceutical sector has evolved into a powerful global player with a strong international footprint. More recently, the industry has entered a phase of transformation, marked by growing emphasis on biosimilars and a shift in attention from infectious diseases toward chronic, non-communicable conditions.
With the easier opportunities now largely exhausted, pharmaceutical companies are increasingly turning to the development of innovative treatments in niche and less competitive therapeutic segments. At the same time, the industry is witnessing a rise in creative engagement initiatives for both physicians and patients, many of which are being driven through digital platforms, signalling a new era of outreach and connectivity.
What we do
ViKa Global Trade LLP has successfully executed numerous market research and insight- driven assignments for leading pharmaceutical companies in India and abroad. These projects have addressed a wide spectrum of objectives, including go-to-market planning, growth strategies, market entry into India, and communication roadmaps.
Our deep industry expertise, combined with strong networks across institutions and key opinion leaders (KOLs), provides us with a distinct advantage. What further sets us apart is our highly experienced team of consultants, who personally conduct all research and analysis. This hands-on approach ensures the delivery of comprehensive, actionable insights that have guided some of the largest pharmaceutical players in India toward informed and effective strategic decisions.
Identifying Investors
Our services range from identifying the right opportunities and potential targets for Investors to due diligence for these target firms. For the portfolio firms, we assist in creating and implementing expansion roadmap, driving efficiencies, and implementing sales and marketing strategies to drive revenue. Here are some illustrative examples of work we have done:
Clinics Consulting
We help our clinic clients arrive at the right scaling up strategy with an actionable blueprint. We also help define high-impact marketing and sales strategies, offer effective approach to enhance patient experience, create a toolkit to improve process efficiencies and reduce costs. More importantly, our relentless focus on execution ensures that we deliver on-ground impact, and in a sustainable manner.